The Legacy of Stetson: The Original Cowboy Hat

• Posted on 21 July 2025
• By Eleni Shanahan
• Posted in American Classic, Cowboy, Mens Fashion, Stetson, Western Fashion
• 0

Looking for authentic Stetson hats in South Australia? At Max Milan Stirling, we're proud to be the first authorised Stetson dealer in SA, offering a curated range of premium cowboy hats made from beaver fur felt and buffalo wool.

Since 1865, Stetson has been the original cowboy hat brand — known for its American heritage, quality craftsmanship, and timeless style. Whether you're after a classic Western look or a modern fashion statement, a Stetson is the perfect blend of function and style.

Visit our menswear store in Stirling, Adelaide Hills to explore our exclusive collection and experience the legacy of Stetson — now available right here in South Australia.

The Legacy of Stetson: The Original Cowboy Hat

At Max Milan Stirling, we're proud to be South Australia's first authorised Stetson dealer — and for good reason. Stetson hats aren't just a style statement; they’re a piece of American heritage.

The Stetson story began in 1865, when John B. Stetson crafted the first "Boss of the Plains" hat — a design that would go on to define the image of the American cowboy. Built for the harsh conditions of the frontier, the wide brim and high crown offered practical protection from the elements. It wasn’t long before the hat became a symbol of the rugged individualism of the American West.

A true Texas icon, Stetson remains the quintessential cowboy hat company, with deep roots in the culture and history of the American Southwest. Their hats have adorned cattlemen, movie stars, and presidents alike — and now, they’re making their way into wardrobes across the world.

What truly sets a Stetson apart is its craftsmanship and premium materials, including beaver fur felt and buffalo wool.

Beaver fur felt is renowned for its softness, durability, and water resistance. It’s dense and holds its shape beautifully over time, making it the gold standard in hatmaking.
Buffalo wool, on the other hand, offers a coarser, rugged texture that’s incredibly strong and naturally insulating — ideal for those who love a hat with character and strength.
Whether you’re after the sleek finish of beaver felt or the bold resilience of buffalo wool, there’s a Stetson to suit your style and lifestyle.

Today, Stetson hats are just as fashionable as they are functional. Whether paired with denim and boots or layered into a modern city look, a Stetson brings timeless edge and unmistakable character.

Come visit us at Max Milan Stirling to explore our exclusive range — and experience a hat that’s as iconic as it is enduring.